Some banks put mass-produced promotional leaflets in with bank statements and don't know whether the offers are interesting to the customer. Most of these promotions are thrown away.

Demo Bank knew that the majority of its customers held on to bank statements, checking them thoroughly.

It wanted to make use of this to make its services promotions more effective. The bank decided to introduce promotions printed straight onto the statment.

In order to ensure that the offers were relevant, the bank would only include offers that a customer qualified for but had not previously taken up.

• Offers are always up-to-date
• Offers are relevant to the customer
• The customer is more likely to read the message because they are shown on a piece of paper that will be studied and kept

The bank is able to keep promotions colourful and eye catching through digital variable data printing.

Only promotions that might be of interest are featured.

The colour and quality of print is much better than the usual bank statement.

*These case studies are only for illustrative purposes.