The estate agent would send out a photocopied flyer about a house that more or less matched their clients? requirements.

The flyer was low quality and although such quality was accepted in the industry, the agent wanted to ensure that the houses they were selling looked appealing to their customers.

Some customers were not able to see how the house might meet their requirements unless this was pointed out to them in a follow up call.

A flyer personalised to the customer is mailed as soon as a match is found between customer requirements and house features.

The matches are highlighted on the flyer to make it easy for the customer to identify how this house meets their needs.

The personalised flyer is printed professionally rather than photocopied.

• Customer sees that the agent is professional
• Customer knows that the agent is interested and understands their needs
• Agent can get in touch with clients immediately to keep the relationship warm
• Agent is more likely to convert interest into sales

The message on flyer is personalised and directed to each client.

The flyer is colourful and of excellent print quality.

The client's sales contact details are shown on the flyer, making it easier to respond.

The flyer matches the personalised service usually expected when buying an expensive home.

*These case studies are only for illustrative purposes.